8th Global Communication & Media Challenge by IE School of Human Sciences And Technology
The IE School of Communication Challenges


Instituto de Empresa (IE), with Tax Identification Code No. B82334319 and registered premises at María de Molina, 11 - 13 Madrid, Postal Code 28006, is announcing the 7th “Global Communication & Media Challenge”: a contest for graduates from accredited universities, with the aim of fostering, acknowledging, promoting and rewarding creativity and talent among communities around the world interested in the world of communication.

The competition will be governed by the following rules:

1.- Participants

To take part in the competition, you must:

  1. Be a graduate from an accredited university of any nationality and in any discipline.

The same participant may not submit more than one project to the competition.

The same participant may not submit more than one project to the competition.

2.- Object of the competition

The object of the competition, hereafter the project, will be to elaborate the topic that pertains to the selected program, with a visual or written narrative. The available options for submission are:

Master in Visual and Digital Media

  • Task: Create a video for a fictitious start-up company that is developing an App called “Fly to Me” which can instantly bring any object that is within a 20 meter (65 feet) radius to your hand. In this way, users don’t have to worry about getting something out of their reach. Your objective in this video is to illustrate some of the potential uses of the App and convince users with smartphones to try it for free for one month.
  • Duration: No more than 2 minutes.
  • Audience: Anyone who has ever been too lazy to get something that is simply out of their reach.
  • Tools: You may employ any combination of photography, videography, graphic design, illustration, typography, and motion graphics as long as all images are your original creation. The use of sound/music is permitted, but any music that is not your own original creation must carry a creative commons license (org/legalmusicforvideos) and be credited to the artist in accordance with the rules of the license.
  • What we are looking for: Creativity and evidence of your potential as a visual/digital communication professional.
  • Submission guidelines: Please send us a link to your uploaded video (Youtube, Vimeo, etc.) at the following email address: admissions.communication@ie.edu
  • Scholarship award: 6.500€

Master in Corporate Communication

This year the Oscar’s image and reputation were threatened by the viral hashtag #OscarsSoWhite. This boycott was initiated by two incidents that happened during reality shows. These two episodes, strictly interconnected one with the other, threatened the image of the Academy Motion picture Arts and Sciences.

Imagine that the president of the Academy, Cheryl Boone Isaac, is your friend. She calls you to ask your opinion on this situation and present a proposal to the Academy. Your task is to develop a proposal with the following:

  1. Your opinion on how the Academy managed the communication during the viral hashtag #OscarsSoWhite. Please include examples of some the Academy’s actions to justify your opinion either if is positive or negative.
  2. Based on this, Cheryl would like you to build the future communication strategic plan for the Academy (5 years plan). Please list and explain all the main actions that you would carry out for main stakeholders (fans, actors, employees, Academy members, etc.) in order to enhance the image-reputation of the Academy worldwide.
  • Format: A presentation that should be explained simultaneously with audio (Prezi or Power Point). You may also film yourself presenting your Powerpoint or Prezi.

Executive Master in Corporate Communication

Task: Today we learn about a crisis within seconds of its occurrence through digital platforms such as Twitter, Facebook, Flickr, YouTube, Instagram and blogs. As a result, organizations must develop and adapt their crisis communication strategies to harness the speed and reach of digital media.

Imagine that you are the Communications Manager of a multinational automotive company, and it was discovered that many of its cars had an illegal device that gave a false reading of nitrogen oxide levels on official tests. Imagine that you just heard about the news through a tweet.

Your task is to propose a communication plan to effectively respond to this crisis and manage the company’s reputation with all of its stakeholders: environmental groups, investors, employees, media, social media, etc. You will do the presentation of your Crisis Management Plan to the board of the company. Make sure to include:

  1. Analysis of the current situation
  2. Your internal and external communications strategy to respond appropriately during the crisis
  3. Implementation plan
  4. Evaluation of your plan
  5. Post-crisis actions to optimize the future reputation of the Company
  • Format: A presentation that should be explained simultaneously with audio (Prezi or Power Point). You may also film yourself presenting your Powerpoint or Prezi.
  • Audience: Communication board of the company.
  • Submission guidelines: Please send us the presentation or video to the following email address: admissions.communication@ie.edu
  • Scholarship award: 7.000€

3.- Acceptance of projects

Participants must post written projects to a blog, and upload the video projects to YouTube and subsequently send an email to admissions.communication@ie.edu, including a link to their project, at any time from November 1st 2016 at 12:00 until January 27th 2017 at 24:00. Administration and storage of the videos will be governed by the conditions laid down by YouTube. Instituto de Empresa has no association with YouTube, nor any responsibility regarding these conditions.

Links to the videos submitted by participants may be viewable on the competition website until the 10th of February 2017.

4.- Intellectual Property

Participant guarantee he/she is the legitimate owner of the projects submitted and ensures that he/she does not violate intellectual or industrial property rights of third parties. In the event of using music, sound, images or texts of third parties, participant guarantees that such elements are in the public domain or, otherwise, that they have the due authorization from the legitimate owners. Participant accepts, with respect to the organizer, any liability arising from non-compliance with these declarations and guarantees.

The organization reserves the right to demand that participant accredit his/her ownership of the project submitted.

Participant authorizes the public communication of his/her project on the organizer´s website and in any means that the organizer deems appropriate for publicizing the competition from the outset of participation in the competition until the winning project is made known, stating the author's name.

The participant responsible for the winning project will grant the organizer rights of reproduction, distribution, communication and transformation of the said project for the maximum term of such rights and in all countries. The winner participant authorizes that the winning project become part of the archives of IE, in order to promote the historical memory of winning projects in future editions of this competition.

5.- Composition and functioning of the jury. Choice of winning project

The jury will be made up of the following members:

  • Begoña Gonzalez Cuesta, Dean of the IE School of Communication
  • Andrea Longaretti, Director of Admissions for Master Programs at IE
  • Lara Illia, Academic Director – Master in Corporate Communication and Executive Master in Corporate Communication
  • Vincent Doyle, Academic Director – Master in Visual and Digital Media.

The jury will begin its deliberations once the term for accepting projects has ended and will decide the winning project on the 15th of July 2016.

Votes that the projects achieve on YouTube will be taken into account, but are not decisive in evaluating the competition winner.

The competition winner will be notified of the decision by the organizer via the e-mail provided during the registration process.

If the winner cannot be located within a term of five calendar days as of the day following the date when notification is sent by e-mail, the organizer will decide whether to declare the competition void or summon the jury a new to choose a new winner within a term of three days.

Once acceptance of the award by the winner is confirmed, the organizer will make the result public and name the winner on the competition website. The organizer may also publish it via any other means it deems appropriate to make the competition result known.

6.- Awards

The winning participant will be granted the following awards:

  • Publication of his/her project on http://ieschoolofcommunication.blogs.ie.edu/. One entry will be published for each of the selected challenges.
  • A scholarship grant that varies depending on the selected program and challenge as follows:
  • A grant applicable towards the tuition fees of the any of the following three programs of the area of Communication & Media at IE School of Human Sciences and Technology depending on the selected challenge: Master in Visual and Digital Media (6.500€), Master in Corporate Communication (6.500€), for the course intake starting October 2017, and the Executive Master in Corporate Communication (7.000€) for the April 2017 intake, for which the winner will have to previously pass the program's admission procedure.

Upon notifying the award, the organizer will inform the winner of the place, dates and time when he or she will receive his/her certificate of obtaining publication of the project and the scholarship, which will be subject to the admission process's approval and the candidate's effective enrolment in the program in the course intake starting in October 2017 (MCC and MVDM), and EMCC (April 2017).

7.- Data protection

Personal data obtained through the registration process will be added to a file owned by IE for managing your participation in the competition and for sending you information regarding its activities, including by e-mail. If you do not want this information to be sent, you may state this by sending an e-mail to soportededatos@ie.edu. Participants may exercise their rights of access, rectification, cancellation and opposition in accordance with the legislation in force by sending an e-mail to soportededatos@ie.edu.

Participants authorize their names as authors of the projects to be shown in the notifications made in this respect.

8.- Acceptance of the rules

Participation in this competition implies full acceptance of these rules.

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