8th Global Communication & Media Challenge by IE School of Human Sciences And Technology
The IE School of Communication Challenges

The Challenges

In order to participate in this competition, you must first submit the Online Admissions Application of the program that you are interested in: Apply now

Master in Visual and Digital Media

  • Task: Create a video for a fictitious start-up company that is developing an App called “Send a Scent” which allows the user to send the smell of any object to their friends, for example a plate of food or a flower. Just as you can take a photo and share it with someone or on your social media, “Send a Scent” allows you to capture the smell of any product, object, or living creature and share it. It’s like an Instagram for your nose! Your objective in this video is to illustrate some of the potential uses of the App and convince users with smartphones to try it for free for one month.
  • Duration: No more than 2 minutes.
  • Audience: Anyone who is interested in sharing an experience by sending more than just a photo or a video.
  • Tools: You may employ any combination of photography, videography, graphic design, illustration, typography, and motion graphics as long as all images are your original creation. The use of sound/music is permitted, but any music that is not your own original creation must carry a creative commons license (creativecommons.org/legalmusicforvideos) and be credited to the artist in accordance with the rules of the license.
  • What we are looking for: Creativity and evidence of your potential as a visual/digital communication professional.
  • Submission guidelines: Please send us a link to your uploaded video (Youtube, Vimeo, etc.) at the following email address: admissions.communication@ie.edu
  • Scholarship award: 6.500€

Master in Corporate Communication

Task: You probably admire someone in fashion, cinema, politics, literature, sports, music or in the corporate world. Choose one person as your favorite celebrity (actress/actor, singer, football player, entrepreneur, CEO, politician, etc.) and develop a communications campaign for him/her to enrich their personal branding. The proposal should include:

  • Short analysis and benchmarking of the celebrity (as a brand) with others in his/her area.
  • A 360º communications strategy, including online and offline channels.
  • Implementation of the plan.
  • How you would evaluate the success of your campaign?
  • Format: A presentation that should be explained simultaneously with audio (Prezi or Power Point). You may also film yourself presenting your Powerpoint or Prezi.

Executive Master in Corporate Communication

Task: Country branding has allowed nations to promote their touristic locations, their culture, and manage their reputation in light of certain complicated circumstances. The recent BREXIT situation has caused controversy and affected the image of the UK their economy, the life of their citizens inside the country and abroad.

Imagine that you are the Communications Chief Office in charge of the UK brand and the EU Referendum results just came out (Remain vs. Leave), and the “Leave” option just won.

The news is spreading rapidly through all international media, the stock market is falling and the digital platforms such as Twitter, Facebook, Flickr, YouTube, Instagram and blogs are on fire and the BREXIT hashtag is already a worldwide trending topic.

Your task is to propose a communication plan to effectively respond to this situation and manage UK’s reputation with all of its stakeholders: UK government and monarchy, UK citizens, UK expats, EU residents and citizens, EU institutions, international governments, online and offline media, UK and international private sector, etc. You will do the presentation of your Communication Management Plan to the Prime Minister and Secretary of State. Make sure to include:

  1. Analysis of the current situation
  2. Your internal and external communications strategy to respond appropriately during the crisis
  3. Implementation plan
  4. Evaluation of your plan
  5. Post actions to optimize the future reputation of the country
  • Format: A presentation that should be explained simultaneously with audio (Prezi or Power Point). You may also film yourself presenting your Powerpoint or Prezi.
  • Audience: the Prime Minister and Secretary of State
  • Submission guidelines: Please send us the presentation or video to the following email address: admissions.communication@ie.edu
  • Scholarship award: 7.000€

Master in Customer Experience and Innovation

Task: Directly driven by a rapid increase in access to information and technology the power of the customer has risen. This shift has prompted companies to refocus their evolution on identifying the fundamental needs and desires of those who will be using the product or service offered and then building solutions in response.

Imagine you are the Chief Experience Officer (CXO) of a sports-retail brand, one of the world’s most recognized and influential names in sporting goods. The brand will be launching a new mega store in Hong Kong soon and it wants coordinate the opening of the store with a massive online interaction campaign.

As the Chief Experience Officer (CXO) you must develop a preliminary strategy proposal to determine what exactly will capture the attention of your audience and build a unique and memorable experience. The commencement of the launch is in 3 months. In order to design an experience in both the online and physical world, you are required to do the following:

  1. Define a diverse list of potential customer pain points, needs, and desires when in both the online and offline spheres. Essentially, describe what it is that the customer wants to get out of an experience such as this.
  2. Outline a few recommendations with regard to how you might get to know the customer better. What would be your approach to finding out more about the needs, desires, and pain points of your customers?
  3. Based on your list of customer and user needs, create a proposal of innovative solutions that will address the customer experience directly while helping to differentiate this experience as unique, tangible, and positively memorable for those involved.
  • Format: A presentation that should be explained simultaneously with audio (Keynote, Prezi or Power Point). You may also film yourself presenting your work. You may employ other combinations of media (photography, videography, graphic design, illustration, sketches, etc) as long as the two components of the brief are fulfilled.
  • What we are looking for: Evidence of your problem solving skills by identifying customer and user needs in order to generate unique solutions.
  • Submission guidelines: Please send the presentation and any accompanying media (Youtube, Vimeo, etc.) to the following email address: admissions.communication@ie.edu
  • Scholarship award: 8000€

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